Make climate hip and sexy, says Schwarzenegger
Thursday, April 12, 2007 at 10:08AM 
The California Governor with this chief policy advisor - and on the Governor's right is...California Governor and surfland's own climate alarmist Arnie Schwarzenegger wants campaigners on climate change to shake off the image of being "tree-huggers" and "fanatics". "Environmentalists were no fun, they were like prohibitionists at a fraternity party," bringing laughter from his Washington audience.
The Republican governor - the former body-builder turned film-star turned politician - invoked images of pumping iron to make his point. Weight-lifting was once considered a pursuit for weirdos, he said, carried out in dungeon-like gyms by people embarrassed to admit to doing it. But with positive marketing "it became mainstream, it became sexy, attractive, and this is exactly what has to happen with the environmental movement", he said.
Ed. Arnie could be right you know. After all, when the substance is not on your side it's always a good move to play up the image (look at UK Tory leader David Cameron!).
And pumping iron could well make us all personally warmer requiring less burning of fossil fuel nationally, after all. Though it is hard to see how a sexy makeover will help Greenpeace activists who enjoy poking us in the eye with their propaganda demanding to know if we care about the environment. Personally, I want to deck them. I really must start getting in touch with my feminine side....
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